For founders who'd rather be shipping than figuring out marketing

You're a builder. You don't want to become a marketer. You just want the marketing done.

Get a custom marketing direction in 3 business days. One document with diagnosis, direction, 4-week plan, and anti-cheat sheet. Built around your product, so you execute it in 5 hours a week and get back to building.

Apply for the Sprint

Takes 15 minutes to apply · Delivered in 3 business days

  • 3 business days
  • 1 deliverable
  • 0 calls
  • 0 retainers
  • 2 to 3 sprints at a time

Before and after Monday

Same builder. Same week. Different relationship with the marketing tab.

Right now

The marketing tab stays open all day

  1. 7:42 AMOpen the codebase. Ship two PRs before lunch.
  2. 12:15 PMHalf-write a tweet. Delete it. Open Notion. Open ChatGPT. Close both.
  3. 3:08 PMRead another "founder-led sales" thread. Take no notes.
  4. 7:30 PMTell yourself you'll figure out marketing tomorrow.

After your sprint

Marketing fits in five hours a week

  1. 7:42 AMOpen the codebase. Ship two PRs before lunch.
  2. 12:15 PMOne post in the channel the document picked. Twelve minutes. Closed.
  3. 3:08 PMBack in deep work. This week's marketing is already drafted.
  4. 7:30 PMDone. Five hours this week, in a closed loop.

The real problem isn't that you're not a marketer

You've told yourself a few versions of this. "I just need to polish the product more." "Marketing isn't my thing, I'm a builder." "If I make it good enough, it'll grow on its own." "I have no idea how and where to start my marketing."

You're not wrong about being a builder. That part is true. You'd rather close 30 GitHub tabs than 30 marketing tabs. The codebase is where you think clearly, where the loop is short, where effort produces output. Nobody's asking you to give that up.

What you've been calling “I'm not a marketing person” is actually something else: every source you've asked has refused to commit to one answer. AI tools give you twelve options. Threads give you “find your audience,” which isn't advice. It's a label. Courses teach principles and let you pick. None of it picks for you. So you end up back where you started, with more tabs and less time.

The Sprint picks for you. One document, one direction, three business days. Then you go back to building.

One document. Four parts. No fluff.

Diagnosis, direction, 4-week plan, anti-cheat sheet. Specific to your business. Delivered by email in three business days.

01

Diagnosis

What’s actually blocking traction, named in one sentence. Not "you need more traffic." The specific reason the traffic you have isn’t converting.

02

Direction

Positioning sentence, ICP, message, and the single channel to run. All written down, all decided. No 12-option menus.

03

4-week plan

Dated actions, each with verb, output, and time estimate. Designed to fit inside 5 hours a week without eating your build time.

04

Anti-cheat sheet

Three tactical reflexes you’ll be tempted to use instead: rebuild the UI, add a feature, drive more traffic. And why each one wastes a month.

marketing direction sprint · preview

Sprint #001 · [Founder] / [Business]

part 1 · diagnosis

part 3 · week 1 actions

  • Rewrite homepage subhead with new positioning sentence.
  • Post the message in r/[chosen-sub]. Reply for 30 minutes.
  • Email the 7 trial users who stopped. One question each.
a preview page from a real sprint deliverable

Pricing

limited-time founding offer · one-time

$399$199

No subscription. No retainer. One async revision round included.

Less than a month of guesswork.

Apply for the Sprint

Limited to 2 to 3 clients per week. Apply now to secure this week's batch.

Who this is for

The Sprint works for a narrow band of founders. The list is short on purpose.

good fit

  • You’re shipping product but stalling on what to write, post, or say.
  • You’ve Googled "how to market my SaaS" more than 50 times.
  • You can execute marketing work. You just don’t want to decide what to execute.
  • You have something live and at least one or two people have tried it.

not a fit

  • You haven’t launched anything publicly yet.
  • You want execution done for you, not a plan to follow.
  • You’re already past $10K MRR. An agency fits better than a sprint.
  • You want weekly calls or ongoing support.
Luciano, founder, at his desk

why this exists

I built things that worked technically and didn't sell

I'm a founder. I spent a long time trying to figure out why the things I built didn't sell, and the conclusion was unflattering: I was decision-paralyzed. Every source I asked (AI tools, threads, courses, friends in the space) refused to commit to one answer, so I never got one.

Eventually I sat down and wrote the Lapidan Playbook: a thousand-plus-line internal document that actually picks. It commits to specific positioning, specific channels, specific actions for the kind of business it's applied to. The Sprint is that playbook, applied to your business, in three business days.

Every 30 days I run a fresh research cycle on the subs where founders like you actually post: about 60 verbatim quotes per cycle. Those quotes feed the next sprint's diagnosis. The deliverable stays grounded in what real founders are typing this month, not what worked in 2018.

No calls. No agency. One document, three business days, one founder at a time.

Luciano

The method

The Lapidan Playbook

A diamond starts as a rough stone. To find its brilliance, someone studies the rock, finds the angles where light wants to enter, and makes precise cuts. The cuts reveal what was already there.

The Lapidan Playbook applies the same logic to marketing: your business is the stone, the Sprint is where the cuts happen.

  • Identity, not feature

    Customers buy a sentence they want to say about themselves. The direction starts from that sentence, not from the product spec sheet.

  • Customer voice, not founder hunch

    Verbatim language from reviews, threads, and 3-star ratings becomes the spine. The phrasing comes from the market, not from the office.

  • One named mechanism

    Strong promises rest on a specific named process, short enough to say aloud, repeated where it matters.

  • Transparent tradeoff

    What the offer is, and what it explicitly is not. False breadth burns trust faster than narrow honesty.

How it works

Async from start to finish. No calls, no Zoom, no scheduling.

  1. 01

    Apply

    Fill out the form. Numbers, context, what you’ve already tried, what stuck and what didn’t. About 15 minutes.

  2. 02

    I research and write

    I read your site, channels, and competitors, then pull the latest verbatim quotes from founders in your space. Then I apply my Lapidan Playbook to your specific business.

  3. 03

    Direction lands in 3 business days

    One document by email. One async revision round within 7 days. Then you execute it in 5 hours a week.

Questions other founders asked

I’m just not a marketing person. Will I actually be able to execute what you give me?

Yes. The deliverable is execution-shaped, not strategy-shaped. The 4-week plan has dated actions with verb, output, and time estimate. You don’t decide what to do; you do what’s already decided. If you can ship code, you can ship this. The whole point is that I do the deciding so you stay in execution mode.

I’ve already tried ChatGPT and Claude for marketing. How is this different?

AI optimizes for being broadly correct. The output sounds right to a founder who isn’t a marketer, but it’s the same advice it gives everyone else, drawn from training data that converges on the obvious. The Sprint runs on your specific numbers, your dead channels, the exact threads where your customers actually post this month, and a playbook that commits to one answer instead of twelve. You stop reading and start executing.

I’ve already spent money on ads and tools that didn’t help. Why is this different?

Most of those are open-ended: more reading or more ad budget without a committed decision attached. The Sprint is a fixed price and a 4-week plan with dated actions, one direction picked. The intent is to stop the spend-and-wait loop and start an execute-and-ship loop. Five hours a week is enough.

Wouldn’t I just need more features or more traffic?

That’s the most common self-diagnosis, and it’s usually wrong. The gap that stalls most early-stage products isn’t “not enough features” or “not enough visitors.” It’s the gap between people saying “this sounds good” and people actually paying or using it. The Sprint diagnoses which gap is yours and writes the plan around closing that specific one.

I don’t have many sales yet. Is it worth it for me?

The Sprint is built for that exact stage: somewhere between launch and $10K MRR, where you have something live but the people who’ve tried it haven’t stuck. If you’re pre-launch with nothing live, wait. If you’re past $10K MRR, get an agency. Anywhere in that window, it’s the right time.

Will you just tell me things I already know?

The “do you know what to actually do this week” test is the bar. The diagnosis names what’s blocking traction in one sentence. Usually a sentence you hadn’t quite said out loud. The 4-week plan tells you what to do Monday morning.

Do I need to be on calls with you?

No. The entire process is async. You fill out the form, I write the document, you read it, you ask one round of follow-up questions by email. No calls, no Zoom, no scheduling.

What if the direction doesn’t work?

I can’t promise revenue. What I can promise is a specific direction backed by real research, instead of one more month of guessing. Having a forcing function to execute one committed thing usually matters more than which specific thing it is.

Can you implement the plan for me too?

No. That’s an agency, and I’m explicitly not one. The Sprint exists because builders prefer to execute, just not decide. Implementation is the part you’re already good at. If you want done-for-you, you need someone else.

Why is this $199 when agencies charge $3K to $5K a month?

Lapidan sells one decision, not six months of execution. An agency retainer pays for someone to run the work, every week, for months. The Sprint pays for the direction being written, once. You run it yourself, in 5 hours a week. Different scope, different mechanism, different price.

Not sure if it’s right for you?

Email me at luciano@lapidan.com with two lines about what you’ve built and what’s stuck. I’ll tell you honestly if the Sprint will help. No call required.

Get back to building.

One document. Three business days. Five hours a week to execute.

Diagnosis, direction, 4-week plan, anti-cheat sheet.

Apply for the Sprint

Limited-time founding offer · $199 one-time · 2 to 3 active slots